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Fashion Brand Stories CB-300-3003Condition: BRAND NEW ISBN: 9781350135543 Format: Trade paperback (UK) Year: 2022 Publisher: Bloomsbury Description: Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi'se , and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a
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