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The Rules That Make Us : How Culture Shapes the Way We Act, Think, Believe and Buy - Oliver Sweet Publication Date:26/02/2026 from its earliest pioneers to

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The Rules That Make Us : How Culture Shapes the Way We Act, Think, Believe and Buy - Oliver Sweet Publication Date:26/02/2026 from its earliest pioneers toA clear, compassionate, and much needed book for our time' Christian Madsbjerg, author of Look and SensemakingOliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to reveal the secrets behind our decision making. Why do we do what we do? We might think it's our unique personality and individual differences that guide our choices,

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