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As Lachlan and Lark navigate the dark world that binds them together
Investing 101 has all the answers--even the ones you didn't know you were looking for
2 SUMMERS AGO: It all goes wrong
This is your reminder – alone is not synonymous with not good enough
even as it asks us to ponder the limits of our humanity—and our boundless potential
Buyology: How Everything We Believe about Why We Buy Is Wrong Health As Lachlan and Lark navigateEven the faintest whiff of lemon sells clenaing products. Negative messages from politicians win votes. Product placement in films rarely works. Many multi million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly
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