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ISBN13: 9780823415618 ISBN10: 0823415619 Material Type: hardcover
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Driving Customer Equity will be essential reading for any marketing manager
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The War for Talent Gospel ISBN13: 9780823415618 ISBN10: 0823415619 MaterialIn 1997, a groundbreaking McKinsey study exposed the "war for talent" as a strategic business challenge and a critical driver of corporate performance. Then, when the dot com bubble burst and the economy cooled, many assumed the war for talent was over. It's not. Now the authors of the original study reveal that, because of enduring economic and social forces, the war for talent will persist for the next two decades. McKinsey & Company consultants Ed
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