Ice to the Eskimos: How to Market a Product Nobody Wants Teen & Young Adult Book Notes Winner of the Pulitzer Prize

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Ice to the Eskimos: How to Market a Product Nobody Wants Teen & Young Adult Book Notes Winner of the Pulitzer PrizeYou. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a