Swiss Graphic Design Histories advertising the most common of materials

the most common of materials

and brands

powerful and central to art practice

and other decorative or functional elements illustrate how architects imbued every aspect of a building with Modernist ideals

as a network that reshapes the map of Europe so to define its own territoriality

Swiss Graphic Design Histories advertising the most common of materialsSwiss Graphic Design Histories offers an entirely new redefinition of Switzerlands graphic design landscape. Based on extensive research by scholars of design history and with a multiple and inclusive approach, moreit reaches beyond the usual canon and the well known epicenters Basel and Zurich with the Germanophone fathers of what has become famous as the Swiss Style in the 1950s, 1960s and 1970s. In three volumes it features visual artefacts and