B Brand. Balance. #86 USM advertising The Ruined Map questions identity

The Ruined Map questions identity itself

which confronts the often reductive or simplistic notion of “social design” and offers novel forms of critical and meaningful engagement in today’s world of mounting social contradictions

Renato Zülli

moreCurator and lecturer Sasha Wolf was inspired to seek out and assemble responses to these questions after hearing from countless young photographers about how they often feel adrift in their own practice

Baustoff und Bauteil

B Brand. Balance. #86 USM advertising The Ruined Map questions identityFurniture brand USM was founded in the Bern village of Munsingen, Switzerland, in 1885. Initially a metalwork and locksmith business, the brand burst onto the scene as a mover and shaker in modular furniture more when Paul Schaerer, grandson of USM founder Urlich Schaerer, took the helm in 1961. USM Haller, the companys first iconic modular furniture system developed in 1965 together with Swiss functionalist architect Fritz Haller, is admired