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with intangibles and sustainability reporting being examined in more detail as they are areas with unique measurement challenges
focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management
GUST Course: ECON 403
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Business-to-Business Marketing�Ed. 5 (eText) Lifetime Access Subject_Finance with intangibles and sustainability reportingOverview: Brennan, Canning & McDowell cover both the theory and practice of global business to business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the 5th edition: Coverage throughout of digital transformation and social responsibility in business markets Scenario boxes which provide reflective decision based situations for students to think through, helping
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